International Food and Agribusiness Management Review
نویسندگان
چکیده
Willingness to pay (WTP) estimates for novel products are needed to assess consumers’ valuation of these products as well as for product adoption and optimal pricing strategies. Using experiments in a retail setting, we compare hypothetical and non-hypothetical WTP values between a Becker-DeGroot-Marshak (BDM) auction mechanism and conjoint analysis. Our results suggest that the auction WTP values are higher than conjoint analysis WTP values. Moreover, the hypothetical WTP values are higher than the non-hypothetical WTP values in both elicitation mechanisms.
منابع مشابه
International Food and Agribusiness Management Review
The role of middle managers in agriculture and agribusiness has been neglected by applied—as well as disciplinary—research, while gaining increasing importance in practice. This study provides an overview of middle management research and analyzes middle managers’ authority in human resource decision-making and human resource management practices based on in-depth interviews analyzed through a ...
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